KEEP YOUR OUTLOOK SUNNY, EVEN WHEN YOUR SHOES ARE WET
POPSUGAR BRAND PHILOSOPHY
POPSUGAR was launched in 2006 by Lisa and Brian Sugar and has quickly grown to become the world’s number 1 independent media and technology company for women. Prior to entering new global markets in 2015, the team at POPSUGAR hired Mark to distill, clarify, and convey the POPSUGAR brand identity with words. He worked closely with in-house marketing to develop the (happy, positive) POPSUGAR voice, and created the brand guide and manifesto. Edited highlights here.