THE NORTH FACE RENEWED

Client: BBMG
The apparel industry is infamous for impacts on the environment with 85% of textiles produced ending up in landfills. The North Face took action to counter this woeful statistic by developing a refurbished product line and marketing campaign that could extend the life of its products, deepen its relationship with a new generation of consumers and position the brand as a leader of a new re-commerce movement that inspires more adventures with less waste.

Mark worked with BBMG to develop the brand launch campaign and brand language.