Mark devises concepts, writes scripts, and collaborates with a wide range of talents to create compelling, highly shareable videos that capture a brand’s unique personality and voice.  Sometimes he even does voice overs. (See and hear Formula X). 


YOU'RE INVITED TO "THE EYE BALL" 

GEORGETOWN OPTICIAN

Mark collaborated with Design Army on this film for Georgetown Optician, the fashion focused eyewear store in Washington, D.C. “The Eye Ball” is the sequel to the award-winning video “Our Family Knows Glasses” and continues the true-ish story of the Voorthuis family, optically-obsessed owners of Georgetown Optician.  Mark hatched a wild tale involving a short sighted optical instruments heiress, villainous butler, purloined heirlooms, and a cast of 50 hunting hounds, and also wrote the script. 

PARTY LIKE AN OPTICIAN
Georgetown Optician / Instagram campaign Agency Design Army

IMPERSONATE ROYALTY
Georgetown Optician / Instagram campaign Agency Design Army


OUR FAMILY KNOWS GLASSES

GEORGETOWN OPTICIAN

Mark collaborated with Pum and Jake Lefebure at Design Army on this film for Georgetown Optician, the fashion focused eyewear store in Washington, D.C.  Filmed in just one day by Dean Anderson, the video pays homage to droll Wes Anderson movies and tells the true-ish story of the Voorthuis family, Georgetown Optician founders.


HOW WILL YOU #makeyourmarc?

MARC FISHER LAUNCH CAMPAIGN, FEATURING KARLIE KLOSS

In 2015 Marc Fisher launched a new company that aligned his passion for footwear with the greater purpose of recognizing and supporting women who make a positive difference.  Marc Fisher Ltd. made its debut during New York fashion week with #makeyourmarc, a social media driven campaign starring Karlie Kloss.  In addition to being the best-liked model in the business, Karlie is the founder of Kode with Karlie, a scholarship program that inspires and empowers young women to learn to code. Mark worked with marketing guru Stacy Lastrina to create #makeyourmarc and executed the concept across print, digital, and taxi videos. 


XPLOSIVELY ORIGINAL. XCEPTIONALLY ENTERTAINING.

FORMULA X TRAINING VIDEOS

Mark partnered with the Creative Director and senior marketing team at Formula X to create a series of strategic videos designed to inform and excite the sales force and differentiate Formula X from its competitors.  He devised the concept, wrote the scripts, and also did the voice overs.


SHE WAS ON THE RUN, HIDING IN DISGUISE FROM PRYING EYES...

KARLA COLLETTO AQUATIC COUTURE VIDEO

Pum and Jake Lefebure of the D.C. agency Design Army create visually arresting, highly effective campaigns that tend to scoop up prestigious awards all over the world.  Mark works with this dynamic pair to create language that complements their vibrant style.  Most recently he spun the story of a “Hollywood star on the run from paparazzi” for swimsuit designer Karla Colletto’s cruise collection video.