PLAY YOUR GREATEST ROLE YET
THE ACADEMY OF MOTION PICTURE ARTS AND SCIENCES
In 2016 The Academy of Motion Picture Arts and Sciences made a concerted effort to create a more diverse and inclusive membership base. Design Army was charged with creating the prestigious new member package and enlisted Mark Welsh Creative to devise the voice, tone and copy. The multi-layered portfolio of printed pieces was delivered in a script box emblazoned with the words..
Components include ACTION, a bright red journal featuring memorable quotes from great movies, IMAGINE, a "little black book" for notes and inspirations, and a file marked CONFIDENTIAL containing invitations to Academy member events.