YOU'RE INVITED TO "THE EYE BALL" (Bring your own glasses)

The best thing about being a freelance copywriter (no, it's not the sacks of cash) is the variety of assignments.  If it's not a brand guide, manifesto, or digital campaign it's a video featuring a short-sighted optical instruments heiress, a dodgy butler, and a cast of 50 hunting hounds, a.k.a. “The Eye Ball”.  Created for Georgetown Optician by Pum Lefebure and the amazing Design Army team, “The Eye Ball” is the sequel to the award-winning “Our Family Knows Glasses” (also scripted by me), and elaborates on the already elaborate story of the company’s optically obsessed owners.  Adweek raves, “It’s even more bizarre than the original”.  Thanks, I think. 


Agency: Design Army

Chief Creative Officer & Creative Director: Pum Lefebure

CEO: Jake Lefebure

Director & Cinematographer: Dean Alexandeer

Senior Designer: Lillian Ling

Editor: David Grossbach

Copywriter: Mark Welsh


By Mark Welsh

Today is Edward Gorey's birthday.  For those of you born after me, (take a number), Gorey was the author and illustrator of darkly surreal masterpieces like , "The Epileptic Bicycle", "The Unstrung Harp", and my favorite, "The Gashlycrumb Tinies", the darkest most twisted A-Z you'll ever read.  Back when I was a be-afro'd young copywriter, I once spied Mr. Gorey parading down Fifth Avenue - the very emodiment of one of his characters - in a floor-length Russian sable coat.  I was instantly smitten.  His wicked wit and dastardly rhymes are the wings beneath my words.  Or some such. 

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A signed Gorey print from "The Remembered Visit" 1979, (below) is the only decor in my otherwise decor-free workspace. The copy reads: DRUSILLA WAS TOLD SHE WAS GOING TO MEET A WONDERFUL MAN WHO HAD BEEN OR DONE SOMETHING LOFTY AND CULTURED IN THE DIM PAST.  Pure absurdism. My favorite kind. 


"The Gashlycrumb Tinies" A-Z (below)

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