The best thing about being a freelance copywriter (no, it's not the sacks of cash) is the variety of assignments. If it's not a brand guide, manifesto, or digital campaign it's a video featuring a short-sighted optical instruments heiress, a dodgy butler, and a cast of 50 hunting hounds, a.k.a. “The Eye Ball”. Created for Georgetown Optician by Pum Lefebure and the amazing Design Army team, “The Eye Ball” is the sequel to the award-winning “Our Family Knows Glasses” (also scripted by me), and elaborates on the already elaborate story of the company’s optically obsessed owners. Adweek raves, “It’s even more bizarre than the original”. Thanks, I think.
Agency: Design Army
Chief Creative Officer & Creative Director: Pum Lefebure
CEO: Jake Lefebure
Director & Cinematographer: Dean Alexandeer
Senior Designer: Lillian Ling
Editor: David Grossbach
Copywriter: Mark Welsh