Grrrrreat!

File this outdoor campaign for Le Tigre under “ads I wish I’d done”.  After no doubt waiting years for the stars to align (and then burn out), Le Tigre jumped on the Tiger Woods’ scandal like a lion on a fallen gazelle (excuse the mangling of wildlife metaphors) and turned it into their personal triumph.  And they did it all without paying him a penny.  I respect, admire and covet the brazenness, the wit and the seemingly selfless pay off, i.e. all profits go to help young people “get on course and stay on course”.  Nicely played, Le Tigre.