FRESH STYLE. FRESH PRICE. AND A FRESH NEW VOICE.
THE JOE FRESH US LAUNCH
Mark worked with creative director Jason Losser and the team at Joe Fresh to introduce the Canadian brand to the U.S. He developed a new voice for the brand and for 4 years he applied that voice to launch campaigns, the website, e-commerce, catalogs, video. He also created the brand guide, a piece that was strategically used to introduce Joe Fresh to everyone from the media to commercial real estate agents.