WHAT MAKES FORMULA X SO XTRAORDINARY?  

FORMULA X TRAINING VIDEOS

Mark was hired by the Creative Director at Formula X to create a distinctive brand voice and story for Sephora’s innovative, best-selling nail care brand.  Subsequently he conceptualized, scripted, and did the voice-over for a series of strategic brand videos. These were designed to inform and excite the sales team and differentiate Formula X from the crowded competitive field.