WE VOW TO WOW YOU
BLOOMINGDALES REGISTRY CAMPAIGN
Mark partnered with the marketing and creative groups at Bloomingdale's to produce the "Little Registry Guide”, a 6-year campaign that positioned and promoted the brand’s registry business. He developed the unique voice for The Registry and applied that voice to digital, print, and in-store experience throughout the campaign’s ever-evolving life.
E IS FOR ELEVATORS, ESCALATORS, AND ESCARGOTS
A – Z CUSTOMER SERVICE GUIDE
Mark was hired by the Creative Director and H.R. department to create a tool to improve the standard of in-store service at Bloomingdale’s. He devised the A-Z customer service guide, a piece that mixed equal measures directness and wit to highlight areas the needed improvement. The A-Z was displayed on Bloomingdale’s staff cafeteria walls nationwide.