WE VOW TO WOW YOU

BLOOMINGDALES REGISTRY CAMPAIGN

Mark partnered with the marketing and creative groups at Bloomingdale's to produce the "Little Registry Guide”,  a 6-year campaign that positioned and promoted the brand’s registry business.  He developed the unique voice for The Registry and applied that voice to digital, print, and in-store experience throughout the campaign’s ever-evolving life.  


 
 

E IS FOR ELEVATORS, ESCALATORS, AND ESCARGOTS

A – Z CUSTOMER SERVICE GUIDE

Mark was hired by the Creative Director and H.R. department to create a tool to  improve the standard of in-store service at Bloomingdale’s.  He devised the A-Z customer service guide, a piece that mixed equal measures directness and wit to highlight areas the needed improvement.  The A-Z was displayed on Bloomingdale’s staff cafeteria walls nationwide.