RETHINK WHAT WORKS

ANN TAYLOR SPRING 2015 CAMPAIGN

The cultural shift in how, where, and when women work, dress and live has changed radically in recent years, and in 2015 Ann Taylor wanted to develop a campaign that  reasserted and redefined its relevance.  Working with senior marketing executives at the brand, Mark and freelance creative director Jason Losser devised “Rethink What Works”, a digital and print campaign that conveyed Ann Taylor’s modern, more casual approach to work dressing.



PRINT CAMPAIGN