Mark is an experienced copywriter/brand builder who specializes in identity and voice. Armed with 30 years advertising and marketing experience, he helps clients define and express their brand identity with a crisp, concise voice that sings. Mark....
• Consolidates and conveys a brand’s values and personality across positioning, brand story, manifesto and brand guide.
• Conceptualizes seasonal campaigns and executes across all platforms.
• Conceives and executes video
• Does the occasional voice over (see and hear Formula X)
• Is by all accounts a pleasure to work with (See client raves)
Expertise includes: Copywriting, positioning, strategy, brand guides, brand voice, digital campaigns, video concepts, social media, brand standards manuals, product development and naming, tagline development, packaging, website, and catalog.